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Jordan’s Skinny Mixes, a leading innovator in zero-sugar, zero-calorie beverage enhancers, announced the launch of its 2026 Harvest Collection. 

IRIS USA announced the launch of Mount Fuji Sparkling Water, a new highly carbonated sparkling water sourced and bottled near the base of Mount Fuji in Japan.

Tilray Brands in partnership with The Magnum Ice Cream Co., announced that Popsicle Hard Firecracker will transition to a permanent, year-round flavor in the Popsicle Hard portfolio.

Entrepreneur Alex Young announced the launch of G&Tea, a premium sparkling hard tea that pairs gin with South African rooibos tea and honey. 

Wave Kids is giving families four new flavors with the launch of its first flavored and fizzy waters.

Rancho La Gloria unveiled a limited-edition Pumpkin Spice Espresso Martini, an agave wine-based ready-to-drink cocktail inspired by the annual return of the Pumpkin Spice Latte.

Saint James Iced Tea announced the launch of Saint James Yerba Mate, the brand’s first beverage line outside its existing portfolio of organic iced teas. 

Khalifa Kush, a premium cannabis lifestyle brand founded by multi-platinum recording artist Wiz Khalifa, announced the launch of Khalifa Kush THC beverages.

JOLENE announced a continued brand expansion with the release of its first new flavors since launch: Red Velvet, Hazelnut and Salted Caramel. 

Bruichladdich Distillery announced its highly anticipated annual Octomore series, available nationwide.