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Mash Gang, an award-winning UK brewery debuted three non-alcohol (NA) beers in the United States: Glug, Journey Juice, and for a limited time only, Lesser Evil. 

Stella Rosa, a brand of Riboli Family Wines, is shaking up the cream liqueur category with the launch of its new Chocolate Hazelnut Cream Liqueur.

Luxardo, an artisanal liqueur producer known for creating essential ingredients for modern and classic cocktails, introduced Luxardo Aromatic Infused Cocktail Bitters.

Origami Sake announced the launch of ZERO, its first national non-alcohol sake.

Lifeway Foods announced its latest functional beverage innovation: Probiotic Smoothie + Collagen, made with kefir cultures. 

Hampton Water announced the launch of Hampton Water Bubbly, a sparkling rosé from the South of France.

BRĒZ announced the launch of BRĒZ FLOW, the brand’s reformulated functional beverage featuring lion’s mane.

Nurri, a better-for-you lifestyle brand, announced the launch of its Protein Milk Shakes. 

Oceano Wines debuted its latest innovation with the roll-out of Syrah 2023 Reduced Alcohol Wine. 

Elijah Craig is putting an elevated twist on a beloved holiday tradition with the launch of Craig Nog, a new limited-edition, luxury eggnog cocktail.