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Reign Storm, a brand of Monster Energy, unveiled its new Reign Storm Tropical.

Triple, a THC beverage brand, introduced its latest innovation: Triple Drop.

Health-Ade announced the addition of two flavors to its prebiotic soda line: SunSip Dr. Bubbles and SunSip Cream Soda.

TINCUP Whiskey unveiled a trio of new releases, inclusive of two new hero products: TINCUP Bourbon and TINCUP 6-Year Original American Whiskey, and a limited-time offering, TINCUP 10-Year Rye.

Black Rifle Coffee Co. unveiled its newest innovation: Black Rifle Energy.

Simply Spiked unveiled Simply Spiked Bold, a line of spiked lemonades and limeades with an 8% ABV.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

Independent, family-owned K. Spoetzl Brewery announced the revival of the historic Texas Special beer brand. 

SunOpta announced the launch of its new SOWN Oat Cold Foaming Cream, now available at Amazon and Sprouts Farmers Market stores nationwide. 

The Zero Proof announced the release of its latest non-alcohol (NA) canned cocktail: Lapo’s Citrus Spritz.