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Arden’s Garden, a premium cold-pressed juice and wellness company, announced the launch of its newest functional beverage: FOCUS+. 

Henkell Freixenet announced its switching from Henkell alcohol free to Henkell 0.0%. 

C4 Performance Energy unveiled its Cereal Killer flavor, inspired by the colorful chaos of a childhood breakfast bowl.

Country music superstar Dierks Bentley introduced ROW 94 Full Proof Bourbon, the third expression to join the ROW 94 lineup.

Slice Soda announced the launch of its new Root Beer flavor. 

Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

Sugarlands Distilling Co. announced the launch of Broken Antler flavored whiskey, a bold new addition to its growing house of brands. 

Bulletproof announced it is bringing back its limited-edition Peppermint Mocha Enhanced Creamer.

Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.