Just in time for the holidays, BeatBox announced its newest limited-time flavor offering: Sweet Heat Cinnamon. 

The launch taps into rising demand for flavored RTD’s and seasonal offerings that bring the heat while temperatures drop, the company notes. First shared through BeatBox’s fan-favorite Instagram account known for its hilarious, trend-savvy content, Sweet Heat Cinnamon continues the brand’s tradition of turning fan feedback into real-world “surprise” flavor drops, it says.

“Seasonal flavors are more than just a fun tradition, they are a massive driver for discovery and sales, appealing to both fans and retail partners,” said Zech Francis, senior vice president of global marketing at BeatBox, in a statement. “Sweet Heat Cinnamon is the perfect blend of fandom and flavor, bringing excitement to store shelves and our DM’s.”

Brad Schultz, co-founder and chief marketing officer at BeatBox, added: “We’ve built BeatBox around the concept of constant innovation. We’re always pushing ourselves to drive newness across every touchpoint. From our unique flavors to our packaging and the way we show up in culture. Sweet Heat Cinnamon is no exception; it really captures our team's dedication to creativity and commitment to shaking up the category.”

Adding to BeatBox fan favorites like Blue Razzberry, Fruit Punch and Cherry Limeade, new LTO’s like Sweet Heat Cinnamon keep BeatBox at the forefront of flavor innovation, the company says. 

Available nationwide, Sweet Heat Cinnamon taps into the juggernaut of limited holiday offerings in the beverage alcohol category and invites new fans to join the BeatBox flavor party, it notes.

www.beatboxbeverages.com