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V8 V-Fusion +Tea juice beverages

July 26, 2010
Campbell Soup Co. expanded its V8 V-Fusion line of beverages with its new V8 V-Fusion +Tea juice beverages. The juice beverages will launch nationwide in October and provide a combined serving of vegetables and fruit in each 8-ounce serving.

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Lifeway BioKefir shots

July 26, 2010
Lifeway Foods launched a new line of 3.5-ounce BioKefir shots specifically designed to support immunity, heart health and digestion. Lifeway BioKefir shots contain enhanced kefir and are sold in four-packs that are available in five flavors.

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H2Orange

July 26, 2010
H2Orange released a water of the same name bottled in a PET container shaped as a scale-model replica of the University of Texas at Austin Tower. An homage to the University of Texas at Austin, the bottled water has the slogan, “Drink water. Bleed orange. Fund scholarships.”

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Real Sangria White

July 26, 2010
Real Sangria introduced Real Sangria White, a ready-to-drink sangria made with Spanish white wine and natural citrus flavors. The light-bodied, fruity wine is imported from Spain.

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Unwind Goji Grape and Pom Berry

July 26, 2010
Frontier Beverage Co. added Goji Grape and Pom Berry flavors to its line of Unwind relaxation beverages. This summer Unwind will launch Goji Grape, Pom Berry and Citrus Orange in 12-ounce cans containing 40 calories and 10 grams of sugar each.

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Protein H2O

July 15, 2010
CytoSport Inc. added Protein H2O to its line of protein-enhanced beverages. Protein H2O is available in Orange, Raspberry, Grape and Grapefruit flavors and contains 60 calories.

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Chambord Flavored Vodka

July 15, 2010
Brown-Forman’s Chambord Black Raspberry Liqueur announced its first line extension, a black raspberry flavored vodka. Chambord Flavored Vodka is a balance of premium French vodka and Chambord Liqueur’s trademark black raspberry flavor.


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Maker's 46

July 15, 2010
Maker’s Mark, a brand of Beam Global Spirits & Wine, released Maker’s 46, the distillery’s first new product in more than 50 years. Maker’s 46 is a bourbon whiskey that begins with original Maker’s Mark that is aged for an additional three months in barrels with 10 seared French oak staves.

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Kanon Organic Vodka

July 15, 2010
Sweden’s Gripsholm Distillery has made its Kanon Organic Vodka available to the U.S. market. Kanon Organic Vodka is distilled from locally grown organic wheat and uses a unique organic distillation process.

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Cruzan 9 spiced rum

July 15, 2010
Cruzan Rum, a brand of Beam Global Spirits & Wine, announced the addition of Cruzan 9, a new spiced rum, to its rum portfolio. Cruzan 9 has a bold flavor and contains a blend of nine all-natural spices.

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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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