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Breckenridge Brewery, a subsidiary of Tilray Brands, unveiled its Oktoberfest Lager.

amaí unveiled its Sparkling Hibiscus Flower Water, crafted from organic hibiscus flowers to support heart health, reduce blood pressure and improve digestion, it says.

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 

Deko Cocktails, a new line of ready-to-serve cocktails, announced its official U.S. launch in more than 40 initial states.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

Just in time for football season, Diageo introduced Crown Royal Whisky Sour Cocktail with Black Cherry as the latest addition to its line of ready-to-serve cocktails, The Cocktail Collection.

Waterloo Sparkling Water announced the return of its Spiced Apple flavor and the newest addition to its roster: Pomegranate Açaí, both available as limited-time-only (LTO) offerings this fall. 

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter.