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Black Rifle Coffee Co. unveiled its newest innovation: Black Rifle Energy.

Simply Spiked unveiled Simply Spiked Bold, a line of spiked lemonades and limeades with an 8% ABV.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

Independent, family-owned K. Spoetzl Brewery announced the revival of the historic Texas Special beer brand. 

SunOpta announced the launch of its new SOWN Oat Cold Foaming Cream, now available at Amazon and Sprouts Farmers Market stores nationwide. 

The Zero Proof announced the release of its latest non-alcohol (NA) canned cocktail: Lapo’s Citrus Spritz. 

Organic Valley, an organic farmer-owned cooperative known for its award-winning dairy creamers, announced the launch of its first-ever organic oat-based product line: Organic Valley Oat Creamers.

Dogfish Head Craft Brewery and Grateful Dead continue their long, strange trip together with the launch of a new collaborative beer: Grateful Dead Juicy Pale Ale. 

Dairy Farmers of America (DFA) introduced a first-of-its-kind real dairy milk that contains only 50 calories in each serving: Milk50 by DairyPure.

World Whiskey Society (WWS) announced its latest release: Green Code Kentucky Straight Bourbon Whiskey, packaged in an eco-friendly, fully recyclable bottle.