Bonterra announced the launch of Ranch Wine, a bold, trio of lightly effervescent, lower-ABV offerings.

Made from sustainably grown California grapes, Ranch Wine delivers vibrant, flavorful blends crafted for pouring over ice, dressing with fruit, or sipping chilled, the company says. With no added flavors, it’s available in three blends: Pineapple Key Lime, Strawberry Hibiscus and Chillable Cherry Wild Raspberry.

The name Ranch Wine nods to Bonterra’s home ranch in Mendocino County, California and winks at the rising popularity of drinks meeting today’s growing thirst for relaxed, no-fuss refreshment, it notes. 

“With Ranch Wine, we saw an opportunity to reimagine the role wine can play — vibrant, flavor-forward, and at home in a cooler full of seltzers and sodas,” said Kate Herbert, Bonterra’s senior director of marketing, in a statement. “Survey data show that LDA Gen Z is the first cohort to move away from grape varietal as a top purchase driver when considering wine, instead gravitating to word of mouth, lower alcohol, and fit for casual occasions. Ranch Wine — named for flavor, not traditional wine varietals — meets these wine fans where they are.”

Crafted by award-winning Bonterra winemaker Margaret Leonardi-Pruett, Ranch Wine is available at select national retailers including Sprouts, Albertsons, Safeway, and Total Wine & More, with Target and others to follow, the company says.

www.bonterra.com