Eight O’Clock Coffee announced the launch of three new flavors: Blueberry Waffle Ground Blend, Caramel K-Cup pod, and ICED K-Cup pod.

“Eight O’Clock Coffee has been helping Americans start their day right for over a century, and we believe you shouldn’t settle for anything less than the best,” said Mohit Agarwal, chief marketing officer at Tata Consumer Products, in a statement. “With varieties that step outside the box, like Blueberry Waffle, Caramel, and ICED Dark Italian Espresso, we’re excited to offer even more ways to enjoy quality coffee that fuels your morning and adds a punch of flavor to your routine.”

These new products represent a bold step for Eight O’Clock Coffee, blending tradition with modern taste, it notes. From selecting high-quality beans, to roasting them in carefully controlled batches, to packaging them so no flavor is lost, Eight O’Clock Coffee continues to deliver the excellent, consistent coffee varieties consumers have come to love and expect from the brand, the company says.

Blueberry Waffle Ground Blend ($6.83 a bag on eightoclock.com) offers a combination of sweet blueberry flavor and warm, comforting notes of crispy waffles, with hints of caramelized sugar and freshly melted butter — this medium roast is a smooth yet full-bodied cup with a complex finish, it says.

Caramel K-Cup pods ($8.49 a box on keurig.com) delivers a medium roast with bakery-inspired hints of brown sugar, toffee and vanilla, all topped with the essence of foamy steamed milk to recreate a cafe experience from your home, it notes. Meanwhile, ICED Dark Italian Espresso K-Cup pods ($8.49 a box on keurig.com) is a reimagination of the brand’s longtime bestseller, Dark Italian Espresso, now in an ICED format for brewing rich notes of chocolatey caramel over ice with a worthy aroma, it states.

www.eightoclock.com