Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.
Coors Light Summer Brew infused with blend of natural citrus flavors
May 2, 2014
Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.
Charred moonshine available for limited time this spring
April 29, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is throwing its hat into the premium spirits market with the debut of its first barrel-aged premium product: Ole Smoky Charred Moonshine. The initial batch will be available in a limited release nationwide this spring, with only 3,500 cases spread out across 49 states and the rest available exclusively at the Ole Smoky distillery, known as “The Holler.”
In the craft beer segment, hops tend to steal the spotlight when it comes to formulation. They’re prominent within India Pale Ales (IPAs), which is the segment’s top-selling style, according to Information Resources Inc., Chicago. Plus, they’re even measured in most beers by International Bitterness Units (IBUs), which assess the bitterness of a beer as provided by the hops that are infused during brewing.
Sweet’arita, Sparkling Margarita ready-to-drink cocktails available this month
April 15, 2014
Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.
The romanticism of history is what keeps books like “The Great Gatsby” popular with today’s youth, but that same glamorization also is taking shape in the spirits category within the latest emerging segment: moonshine.
Despite a challenging economic year, the on-premise channel still is committed to offering consumers the opportunity to explore the latest alcohol beverage trends.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
Monique Acevedo, vice president of innovation for Heineken USA, discusses her new product development process
April 8, 2014
How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.
Liquid concentrates by Sparkling Drink Systems International, Pat's Backcountry Beverages to hit shelves Q3 2014
April 7, 2014
Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.