Consumers are 'drinking less but drinking better,' Technomic reports
Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report.
Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.
To promote breast cancer awareness, Sockeye Brewing partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA in limited-edition pink cans.
Grassini Family Vineyards partnered with Duffy & Partners to give its wine lines a new look. The wine label wanted to create unique, eye-catching packaging to stand out in a sea of wine options while also paying tribute to the brand’s ancestry and positioning the label for growth, the company says.