Triple 9Hand Crafted Spirits Inc. launched Triple 9 vodka in select markets in California. Made from corn and Rocky Mountain water, the 80-proof vodka is distilled six times in a glass-lined still. Then, as its name implies, it is filtered nine times through lava rocks, nine times through activated charcoal, and nine times through diamonds. A 1-liter bottle has a suggested retail price of $54.99.

Hand Crafted Spirits Inc., Danville, Calif.
Distribution: Select markets