Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.
Wild Flavors Inc. introduced a line of seasonal-inspired “mocktail” flavors for non-alcohol applications that capitalize on the unique characteristics of alcohol beverages.
Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
Made in New Orleans and infused with the city’s Mardi Gras spirit, new Whipsy alcohol whipped cream contains 13.5 percent alcohol by volume and comes in Ooh-La-La Original, Loco Cocoa and Hazey Hazelnut varieties.
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.