Articles Tagged with ''alcoholic drinks''

London-based Diageo plc announced the official start of its Orphan Barrel Whiskey Distilling Co. The Tullahoma, Tenn.-based venture aims to locate lost and forgotten barrels of whiskey from around the world and share them with the growing base of whiskey aficionados in the United States, the company says.

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.

Proximo launched Tincup American Whiskey, which is made with Rocky Mountain water and a blend of corn, rye and malt for a bolder, spicier taste than other American whiskeys, the company says.

MillerCoors, Chicago, will launch Miller Fortune lager in mid-February to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.

Diageo plc, London, reported interim financial results for the six months ended Dec. 31, 2013. Following 2.2 percent growth in the first quarter, net sales grew 1.8 percent in the first half of the fiscal year, supported by 4.6 percent growth in North America, the company reports. Sales in emerging markets also were up 1.3 percent, but were negatively impacted by weakness in China and Nigeria, and sales in Western Europe were down 1 percent, continuing the improvement trend seen in the first quarter.

Phusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) granted Devotion Vodka, a sugar-free, gluten-free vodka brand, permission to have the word “Gluten-Free” printed on its bottles, the company says.