As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.
Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
Noho — The Hangover Defense, owned by Dolce Bevuto, is formulated to hydrate the human body with the nutrients it loses while drinking alcohol, thus preventing a hangover, the company says.
Brewer and founder of The Boston Beer Co., Jim Koch announced this month’s release of the 2011 batch of Samuel Adams Utopias. The barrel-aged strong, rich, uncarbonated dark beer is meant to be savored like a vintage fortified wine or fine cognac as a 2-ounce pour at room temperature in a snifter glass, the company says.
After a few lean years in the on-premise channel, analysts are predicting that establishments can expect a rebound in sales for 2011. Among the segments in the channel, alcohol sales at restaurants and bars are forecasted to increase 1.9 percent, according to Technomic Inc., Chicago.
