Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.

“The educational sessions were a big hit last year at the WSWA Convention & Exposition,” said Craig Wolf, WSWA president and chief executive officer, in a statement. “The attendees found that the sessions provided tremendous insight that they could leverage in their businesses.”

Sessions for the event will focus on subjects including social media, brand activation, industry trends and brand building as well as a presentation of the latest industry data. The U.S. Beverage Alcohol Forum program will conclude with the session “Building, Cultivating and Retaining a World-Class Team.”

“The goals for the forum are to provide the practical information suppliers need to know to successfully enter and grow in the U.S. market and also to present effective business solutions for wholesalers,” said Steven Raye of Brand Action Team, one of the founding companies of the USDC along with NextLevel Marketing and MHW Ltd., in a statement.

Participants who register for the WSWA Convention & Exposition will receive complimentary access to the U.S. Beverage Alcohol Forum. One-day passes to this event also are available. Visit for registration information.