For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.
Heineken reports seasonal was its top-selling limited-edition beer last year
August 15, 2014
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.
Peach-flavored brandy builds off success of CB Honey
August 6, 2014
Following the successful launch of Christian Brothers (CB) Honey flavored brandy in 2011, Bardstown, Ky.-based Heaven Hill Distilleries Inc. now has introduced CB Peach.
At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.
Brand is among fastest-growing liqueurs in spirits industry, the company says
July 8, 2014
Heaven Hill Distilleries Inc., Bardstown, Ky., announced it has acquired the worldwide rights to Domaine de Canton French ginger liqueur from Maurice Cooper et Cie. of Miami.