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Home » alcoholic drinks

Articles Tagged with ''alcoholic drinks''

Beverage Industry readers name their favorite new product of October

ZMix captures 31 percent of the vote
jessica Jacobsen
Jessica Jacobsen
November 25, 2014

The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.


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Black Wednesday expected to deliver sales bump for top alcohol brands, Technomic says

Technomic highlights top beer, wine, spirits brands
November 24, 2014

The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.


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Women influential to alcohol beverage purchases

Young and ethnic women will have an increasing influence on adult beverages, Technomic reports
jessica Jacobsen
Jessica Jacobsen
November 17, 2014

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.


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Veev aims to steal vodka drinkers

VitaFrute Cocktails by Veev up 105% in first half of 2014
Stephanie Cernivec
November 12, 2014

Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.


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Twisted Tea Frosted Cherry

October 6, 2014

The Boston Beer Co. introduced Twisted Tea Frosted Cherry hard iced tea for the fall season.


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Friends Fun Wine launches new commercial to promote coffee-wine drinks

Teaser launches in time for National Coffee Day
September 26, 2014

Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media
September 25, 2014

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Package design can spell success or failure

Lemonic designs new package that resonates with consumers
Stephanie Cernivec
September 15, 2014

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.


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Diageo names Golden Bar Award winners

Awards presented for excellence in sales, marketing and promoting responsible drinking
September 12, 2014

Diageo North America, Norwalk, Conn., named the winning spirits, wine and beer distributors of its 11th annual Golden Bar Awards, which took place at a number of events across the country.


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Dogfish Head ramps up distilling production

Craft brewer will release rums, gins and vodkas in spring 2015
September 11, 2014

Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.


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