Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Commentary

Beverage Industry announces craft beer webinar

Webinar to offer tips for handling craft beer expansion

By Jessica Jacobsen
May 16, 2014

As we’re approaching the lazy days of summer, I’m sure many of you catch yourselves daydreaming here and there about kicking up your feet and enjoying your favorite food and beverages with family and friends. For the consuming public, it looks as though more and more are finding refreshment of the craft variety.

At the Brewers Association’s Craft Brewers Conference & BrewExpo America (page 10) in April, Director Paul Gatza and staff economist Bart Watson presented the “State of the Industry” and noted that craft beer volume grew 18 percent last year, compared with a 2 percent decline in overall beer volume.

In order to support these beer volume numbers, craft brewers are adding the infrastructure and personnel that’s needed. Through its blog and Twitter account, Lagunitas Brewing Co. shared an image in mid-April about the progress of its TapRoom and Beer Sanctuary for its Chicago facility. The tweet noted an early May opening for the new facility, while a Crain’s Chicago Business blog “On Dining,” property of Crain Communications Inc., reported around the same timeframe that the craft brewer already had completed bottling its first batch of beer in the facility.

Wholesalers also are joining the mix. In addition to its partnership with Pabst Brewing Co. as well as a number of import companies, including Anheuser-Busch InBev’s import brands, Beverage Industry’s 2013 Wholesaler of the Year, Louis Glunz Beer Inc., works with a number of craft brewers to serve the Chicagoland area. The Lincolnwood, Ill.-based distributor played host to all of these partners at its annual Global Beer Expo in April. The event showcased a number of craft brewers including Temperance Beer Co., Evanston, Ill.’s first craft brewery; Anchor Brewing, which expanded distribution of its Anchor California Lager outside of California for the first time last year; gluten-free brewer New Planet Beer Co.; and many more. Brewers offered samples of their most popular beers as well as some new releases to retailers and foodservice operators that are looking to expand their craft and specialty beer portfolios.

And if you haven’t gotten enough on the craft beer front, Beverage Industry will host a webinar titled “Crafting growth: A look into the burgeoning craft beer market” on June 25 at 2 p.m. Eastern time. The webinar will feature insights from Richard Hurst of Information Resources Inc., Brian Mulvaney of Bank of America Merrill Lynch, and Andrew Tysler of Deschutes Brewery. Hurst will highlight the current state of the U.S. craft beer market, and Mulvaney will detail the economics craft breweries should consider when investing in infrastructure to meet consumer demands. Finally, Tysler will offer first-hand knowledge of how the Oregon brewer is handling its increasing demands. To register for the webinar, visit http://webinars.bevindustry.com.

 I hope to “see” you there! 

KEYWORDS: alcoholic drinks craft beer

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Red Bull Advent Calendar

Red Bull releases Advent Calendar in US

Gatorade Lower Sugar

Gatorade adds new line for 2026

Beverage News

RNDC announces sudden passing of Bob Hendrickson

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Green Flash Brewing products.

    2019 Craft Beer Report: Local breweries thrive as craft beer experiences slowdown

    See More
  • Oktoberfest 2017 bottle Beverage Industry

    2017 Craft Beer Report: Regional brewers a bright spot for craft beer

    See More
  • Wirtz Beverage Group bolsters craft beer portfolio

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing