Articles Tagged with ''prebiotics''

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 

OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.

Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.

As more and more consumers learn about the gut microbiome and its role in overall health and wellness, experts highlight how incorporating fiber and biotic solutions can help beverage-makers meet consumers’ various need states.

Poppi, the cult-favorite prebiotic soda brand, announced the launch of a new flavor: Grape, inspired by the childhood memories we all know and love, it says.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.