Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
Push for net zero emissions important for ingredient suppliers
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Ingredient companies are educating populations about the importance of dietary fiber in Latin America, meanwhile, other suppliers announced new Non-GMO Project Verified botanical ingredients.
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.