OLIPOP announced the launch of The Feel Good soda, a new creative platform that will roll out alongside a new visual identity, refreshed packaging and a national advertising campaign.
With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.
Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.