As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.
New kombucha-line extension available in 3 varieties
June 1, 2020
Anaheim, Calif.-based Wonder Drink Kombucha announced that its newest Prebiotic kombucha line, Prebiotic Plus, will be available at Sprouts this month.
Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.
The trials demonstrated a significant prebiotic effect of increasing Lactobacillus, which poses the opportunity of reducing and/or eliminating the need for regular probiotic supplements.
Line extension features plant-based drinks that support digestive health
September 30, 2019
Emeryville, Calif.-based REBBL announced the launch of Sparkling Prebiotic Tonics, a line of plant-based beverages with 6 grams of prebiotic fiber to support digestive health. The effervescent drinks boast flavor profiles like cold-brew cola and ginger turmeric, with only 6 to 8 grams of sugar in each bottle, according to the company.
The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.