PopSips, a spiked prebiotic soda, unveiled its signature drink lineup, redefining the alcohol aisle for a new generation of drinkers, it says.

Built on the cultural shift toward better-for-you alternatives, PopSips has struck a chord with Gen Z and millennials who already use prebiotic sodas as mixers and are open to new ways to feel good about drinking, the company says.

“For us, and for a lot of people we know, if you're going to go out and have a drink, why wouldn't you choose something made with better, more functional ingredients, as long as it still tastes great?” said Garrett Olsen, CEO of PopSips, in a statement.” Compared to other options out there today, the choice is clear.”

PopSips Chief Marketing Officer Andy Kuklock added: “With PopSips, our goal has been to make people feel better about choosing to enjoy a drink, because we still believe drinking brings people together. Some of our best memories and closest friendships were made during those late nights with friends, or strangers, and we wouldn't trade that for anything.”

With nationwide presence growing and demand surging, PopSips is positioning itself as a category leader in the emerging functional alcohol segment, the company says

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