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Home » Mountain Dew

Articles Tagged with ''Mountain Dew''

Mtn Dew Label Series

Mountain Dew announces new Mtn Dew Label Series

Introduces Mtn Dew White Label, Mtn Dew Green Label
March 31, 2017
No Comments

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.


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Mountain Dew new label

Mountain Dew updates color palette

Kinetic graphic elements also get refreshed
February 27, 2017
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In conjunction with its new global Do the Dew campaign, Mountain Dew has updated its packaging. 


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Mountain Dew 2017 Packaging

Mountain Dew introduces new campaign, packaging

Do the DEW campaign to launch in 20 countries
January 10, 2017
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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 


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Mtn Dew Basketball

Russell Westbrook, Kyrie Irving headline Mountain Dew NBA partnership

DEW lineup to engage in national, local marketing
October 24, 2016
No Comments

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.


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DEW camo can

Mountain Dew launches limited-edition camo packaging

Packaging supports Answer Call of the Wild 360-degree campaign
October 14, 2016
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Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time.
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Mountain Dew SuperSnake

Mountain Dew creates snowboard, skateboard course on snow

Brand to debut 22-minute documentary on ABC
September 13, 2016
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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says. 


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Mountain Dew Pitch Black

Mountain Dew’s Pitch Black wins DEWcision

Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016
No Comments

For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says. 


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Dr1 and mountain dew

Mountain Dew partners with DR1 Racing for drone races

Brand signs and sponsors drone in race
May 10, 2016
No Comments

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport. 


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Bottler of the Year: Allen Beverages Inc.

2016 Beverage Bottler of the Year: Allen Beverages Inc.

Pepsi distributor focus on family, growing brand awareness
Barbara h200x200
Barbara Harfmann
January 11, 2016
No Comments

In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.


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MTN Dew Westbrook cans

Mountain Dew offers limited-edition athlete partnership cans

Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015
No Comments

To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.


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