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Home » Mountain Dew

Articles Tagged with ''Mountain Dew''

Mountain Dew, Doritos to host Every 2 Minutes auctions

Brands give fans the chance to bid for Xbox One systems
September 3, 2013

This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.


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2013 State of the Industry: Carbonated soft drinks

Flavors, sweeteners add value to soft drinks
July 10, 2013

Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.


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Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

May 21, 2013

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.


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Mountain Dew evolves Green Label platform

Partnership with Complex Media creates online destination for youth culture
April 29, 2013

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.


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2013 Soft Drink Report: Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
Stephanie Cernivec
April 11, 2013

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Brantley Gilbert gives Mountain Dew new tune

March 15, 2013

Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.


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Mountain Dew ‘Kickstarts’ the day

March 15, 2013

Move over, orange juice! Purchase, N.Y.-based PepsiCo launched Kickstart by Mountain Dew for the breakfast occasion.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

March 15, 2013

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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PepsiCo launches new morning beverage

February 11, 2013

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.


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Mountain Dew’s new interactive cans

October 16, 2012

 Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.  


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