Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.
Partnership with Complex Media creates online destination for youth culture
April 29, 2013
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.
Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”
Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.
Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.
Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.