MTN DEW, a brand of PepsiCo, Purchase, N.Y., is announcing a challenge for fans to Claim the Outdoors for a chance to win various prizes, including a brand-new 2021 Ford Bronco presented by country music duo LOCASH, it says. Other one-of-a-kind experiences up for grabs include a Grand Canyon hike for two, a fishing excursion with professional bass angler Gerald Swindle, tickets to a race with racecar driver Chase Elliott, outdoor gear and more.

MTN DEW, a brand of PepsiCo Inc., Purchase, N.Y., is bringing a new beverage to fans who are looking to spark their day into high gear: MTN DEW SPARK, the company says. 

MTN DEW, a brand of PepsiCo, introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, without any sugar, the company says.

For the 2^nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20^th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.

PepsiCo Inc.’s Mountain Dew is bringing back its MTN DEW BAJA BLAST, which will hit shelves April 23.

AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.

Mountain Dew, a brand of PepsiCo Inc., introduced Mtn Dew Ice.