Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.

 Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.  

Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.

 The next phase of Mountain Dew and Lil Wayne’s DEWeezy campaign is in the hands of the fans.  

In mid-August, PepsiCo will begin testing a new malt-flavored soft drink under the Mountain Dew brand name.

Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.

Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.

PepsiCo, Purchase, N.Y., announced a multi-year partnership with Family Dollar Stores Inc., Matthews, N.C., to sell PepsiCo’s beverages in 7,100 stores across 45 states. The multi-year partnership will provide Family Dollar shoppers with access to a variety of products from PepsiCo’s North American beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas.

Purchase, N.Y.-based PepsiCo brand Mountain Dew announced a sweepstakes to reward fans with an ultimate mega-gaming experience: the chance to play “Call of Duty: Modern Warfare 3” with three friends on a mega-sized stadium screen. Also, as part of the video game promotion, Mountain Dew is expanding its Mtn Dew Game Fuel line with a new Tropical flavor to join the variety.