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Home » Mountain Dew

Articles Tagged with ''Mountain Dew''

Boulevard-Space-Camper-IPA-Dark-Phoenix-Beverage-Industry.jpg

Beverage brands celebrate the beginning of the summer season

May 13, 2019

For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.


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MTN DEW BAJA BLAST

Readers name their favorite new beverage of April

Mountain Dew Baja Blast showcases its continued popularity
jessica Jacobsen
Jessica Jacobsen
May 29, 2018

The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.


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MTN DEW BAJA BLAST

Mountain Dew Baja Blast

April 20, 2018

PepsiCo Inc.’s Mountain Dew is bringing back its MTN DEW BAJA BLAST, which will hit shelves April 23.


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Walking Dead Wines

Readers name their favorite new beverage of February

The Walking Dead Wine wins with more than one-third of vote
jessica Jacobsen
Jessica Jacobsen
March 20, 2018

AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.


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Mtn Dew Ice

Mtn Dew Ice

February 1, 2018

Mountain Dew, a brand of PepsiCo Inc., introduced Mtn Dew Ice.


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PicoBrew

Tito's Handmade Vodka, Mtn Dew, Strongbow announce summer beverage promotions

Strongbow launches global Nature Remix campaign
June 16, 2017
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
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Mtn Dew Label Series

Mountain Dew announces new Mtn Dew Label Series

Introduces Mtn Dew White Label, Mtn Dew Green Label
March 31, 2017

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.


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Mountain Dew new label

Mountain Dew updates color palette

Kinetic graphic elements also get refreshed
February 27, 2017

In conjunction with its new global Do the Dew campaign, Mountain Dew has updated its packaging. 


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Mountain Dew 2017 Packaging

Mountain Dew introduces new campaign, packaging

Do the DEW campaign to launch in 20 countries
January 10, 2017

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 


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Mtn Dew Basketball

Russell Westbrook, Kyrie Irving headline Mountain Dew NBA partnership

DEW lineup to engage in national, local marketing
October 24, 2016

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.


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