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Home » Mountain Dew

Articles Tagged with ''Mountain Dew''

Bottler of the Year: Allen Beverages Inc.

2016 Beverage Bottler of the Year: Allen Beverages Inc.

Pepsi distributor focus on family, growing brand awareness
Barbara Harfmann
January 11, 2016

In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.


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Mountain Dew offers limited-edition athlete partnership cans

Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015

To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.


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Mtn Dew Black Label

October 13, 2015

PepsiCo’s Mtn Dew brand released the newest flavor in the line: Mtn Dew Black Label. 


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Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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Mtn Dew Baja Blast and Sangrita Blast

May 8, 2015

Following consumer requests, PepsiCo brought back its Mtn Dew Baja Blast variety in bottles and cans and added another new flavor to its Mtn Dew team: Mtn Dew Sangrita Blast.


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PepsiCo announces marketing partnership with NBA

Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.


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Mtn Dew to release DEWshine

PepsiCo’s craft soda variety made with real sugar
March 13, 2015

Purchase, N.Y.-based PepsiCo Inc. confirmed the March 23 release of Mtn Dew DEWshine. The craft soda will be available nationally wherever premium beverages are sold, with a focus on the Midwest and Southeast regions. It will be available in large- and small-format retail outlets within the carbonated soft drink section.


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Collector's edition items help consumers connect with brands

Pabst Brewery releases limited-edition King Gambrinus bobbleheads
February 16, 2015

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.


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Mtn Dew Kickstart Pineapple Orange Mango and Strawberry Kiwi

February 5, 2015

Mountain Dew adds two new flavors to its Kickstart lineup


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2015 Beverage Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

Pepsi distributor's focus on customer service is key to success
jessica Jacobsen
Jessica Jacobsen
January 12, 2015

On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.


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