Mtn Dew Kickstart lineup expansion

February 3, 2016

Mtn Dew Kickstart, a brand of PepsiCo, introduced four new flavors joining the lineup: Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. With 60 calories in each 12-ounce serving, the four new low-calorie Kickstart flavors join the six previously released flavors: Orange Citrus, Fruit Punch, Black Cherry, Limeade, Pineapple Orange Mango and Strawberry Kiwi. The extension was announced as a part of the brand’s It All Starts With a Kick campaign. The new flavors now are available nationwide. Midnight Grape is available in single-serve 16-ounce cans, while Blueberry Pomegranate, Blood Orange and Watermelon are available in 12-ounce cans.

Mtn Dew Kickstart lineup expansion
PepsiCo, Purchase, N.Y.
Telephone: 914/253-2000
Internet: www.mountaindew.com
Distribution: National

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