Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.

Hydrive Energy Water, a brand of Big Red Inc., announced the launch of two new flavors: Kiwi Melon and Grape Fusion. 

MillerCoors announced the expansion of its Henry’s Hard Soda line with the addition of Henry’s Hard Grape Soda. 

Sparkling Ice, a brand of TalkingRain Beverage Co., introduced its 16^th flavor: Grape Raspberry. 

This summer, Roar Beverages added a new flavor to its lineup of coconut water-based isotonic sports drinks: Cosmic Grape. 

Ocean Spray Cranberries Inc. added a new line to its portfolio of cranberry-based juice drinks: Ocean Spray PACt Fruit Infusions. 

United States Beverage and Moosehead Breweries Limited are introducing a new style into the U.S. market: Moosehead Radler.