This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.
Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.
When it comes to new products in the beverage market, finding drinks that are both healthy and functional is a priority for many consumers, myself included.
At the recent Institute of Food Technologists (IFT) Annual Conference and Expo in Las Vegas, many exhibitors showcased new ingredients and flavors, clean-label applications, sugar-reduction solutions, and plant-based products that support enhanced performance, cognitive and digestive health, and much more.
With a mission to harness the goodness of the Concord grape for myriad new applications, Welch’s Global Ingredients Group launched FruitWorx Concord Grape Juice Powder.