Hydrive Energy Water, a brand of Big Red Inc., announced the launch of two new flavors: Kiwi Melon and Grape Fusion. Kiwi Melon brings a new fruit-inspired flavor to the product line, and features the flavor of kiwi combined with melon, the company says. Grape Fusion was a favorite in the brand’s prior full-calorie lineup. Responding to consumer demand, Hydrive reformulated Grape Fusion to offer the grape flavor in a zero-calorie formula, it adds. Hydrive Energy Water contains zero calories, 160 mg of caffeine and 35 percent the recommended daily value of vitamins, the company says. Each 16-ounce bottle of Hydrive Energy Water has a suggested retail price between $1.89 and $2.29 nationwide.

Big Red Inc., Austin, Texas
Internet: www.hydriveenergy.com
Distribution: National