March 2022 | Beverage Industry Magazine

Beverage Industry’s March issue offers an in-depth profile on Lone River Beverage Co and its drive to deliver Ranch Water to today’s consumers. Also in this issue, the eMagazine highlights the latest developments with natural, alternative sweeteners, including stevia and monk fruit, as well as the increasing demand for aluminum packaging in the beverage market. Readers also will get an in-depth look at the U.S. beer market across its various segments with the annual Beer Market Report.

Cover Feature

Lone River Beverage Co. invites hard seltzer fans to ‘Follow It West’

“Yellowstone” actor Ryan Bingham becomes face of Lone River’s TV campaign

Barbara Harfmann

March 4, 2022

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With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

No Comments

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers

Jessica Jacobsen

February 25, 2022

One Comment

For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.

Distribution

Tire manufacturers will help shape the future of America’s infrastructure

U.S. Tire Manufacturers Association shares 6 policy areas it hopes to advance

Jeff Cioletti

March 3, 2022

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As the United States begins work on the most ambitious infrastructure initiatives in decades, the tire industry is poised to play a vocal role in guiding some key policies of its own within that realm.

Ingredient Spotlight

Hybridization, functionality spur growth for coffee ingredients

Coffee innovations adapt to evolving consumer demands

Lauren Sabetta

March 1, 2022

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As coffee’s popularity surges, experts are attributing its “fitness” to new exciting flavors and formulations.

Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities

Jessica Jacobsen

February 24, 2022

No Comments

With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.

Channel Strategies

Variety, convenience spur growth for dollar, drug outlets

Unemployment, increased foot traffic contribute to channels’ performance

Lauren Sabetta

February 21, 2022

No Comments

As the dollar and drugstore channels are expected to continue with revenue increases, the ongoing COVID-19 pandemic carries mixed impact for retailers.

Packaging Equipment

Case packing, wrapping equipment offers quick product changeovers, maximizes efficiencies

Sustainability becoming greater focus of packing machinery

Lauren Sabetta

February 23, 2022

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For beverage production facilities looking to automate, case packing and wrapping equipment offers quick product changeovers and versatility in packaging types, as consumer demand evolves.

R&D Feature

Nature-made sugar reduction ingredients having a ‘sweet’ time

Stevia represents 6% of new product beverage launches in 2021

Barbara Harfmann

February 22, 2022

No Comments

As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.

Packaging Materials

Sustainable attributes drive adoption of aluminum cans from beverage-makers

Suppliers innovate to make aluminum cans a solution in more beverage categories

Lauren Sabetta

February 17, 2022

No Comments

More beverage companies are adopting aluminum cans because of its attributes of sustainability and performance.

Operations

High-pressure processing enhances food safety, extends shelf life

Food, beverage processing equipment market to reach $76B by 2026

Barbara Harfmann

February 18, 2022

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With consumers’ growing preference toward functional beverages, beverage manufacturers are adopting new processing equipment designed to churn out healthier beverages including juices that have undergone high-pressure processing (HPP).

Up Close With

SouthNorte taps into the flavors of Mexico for craft beers

Craft brewer moves into ready-to-drink cocktail market

Jessica Jacobsen

March 2, 2022

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SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.

Last Drop

Tequila to continue its ascension in popularity, growth

Spirit segment increases market share

Lauren Sabetta

February 15, 2022

No Comments

Despite the greater pressure on production and the potential of shortages, tequila’s production issues have subsided, clearing the way for the spirit to continue its growth on-premise, experts note.

Operations Perspective

Beverage supply chain prevents equipment downtime, reduces material waste

Manufacturers urged to develop ‘waste control philosophy’

John Peter Koss

February 28, 2022

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In the beverage supply chain, waste generation in the form of raw and packaging materials is realistically never going to go completely away. Therefore, producers should adopt a “waste control philosophy” to minimize loss.

Beverage Beat

Diversity, inclusion efforts expand to support women in beverage

Brewers Association, Females in Food Community make strides to advance DEI

Jessica Jacobsen

February 16, 2022

No Comments

Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.

Between Drinks

Coffee, tea markets continue to thrive

Tea market offers many varietals to sip and savor

Barbara Harfmann

February 14, 2022

No Comments

Consumers differ on how they get their morning caffeine, but regardless of what beverage you start your day with, the coffee and tea market is expected to stay piping hot.

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products

Jessica Jacobsen

March 21, 2022

No Comments

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return

Jessica Jacobsen

March 21, 2022

No Comments

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments

Jessica Jacobsen

February 16, 2022

No Comments

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers

Jessica Jacobsen

February 16, 2022

No Comments

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment

Jessica Jacobsen

February 16, 2022

No Comments

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

No Comments

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

As these craft innovators look to extend beyond recovery and into growth, craft brewers and distillers are showing the value they bring to the beverage alcohol community as well as the communities where their brick-and-mortar operations are connecting with consumers with on-site taprooms and bars, and even philanthropic efforts.

The presentation will cover a number of packaging innovations including recyclable small-format PET packages for CSD and oxygen-sensitive beverages, label-less packages and innovative use of color for sustainable brand differentiation.

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Beverage Industry Magazine

2021 March

Cover Story

Lone River Beverage Co. invites hard seltzer fans to ‘Follow It West’

Features

2022 Beer Report | Non-alcohol beer goes mainstream

Healthy attributes push kombucha into mainstream

Tire manufacturers will help shape the future of America’s infrastructure

Hybridization, functionality spur growth for coffee ingredients

How Cameo for Business is looking to serve the beverage market

Variety, convenience spur growth for dollar, drug outlets

Case packing, wrapping equipment offers quick product changeovers, maximizes efficiencies

Nature-made sugar reduction ingredients having a ‘sweet’ time

Sustainable attributes drive adoption of aluminum cans from beverage-makers

High-pressure processing enhances food safety, extends shelf life

Departments

SouthNorte taps into the flavors of Mexico for craft beers

Tequila to continue its ascension in popularity, growth

Beverage supply chain prevents equipment downtime, reduces material waste

Diversity, inclusion efforts expand to support women in beverage

Coffee, tea markets continue to thrive

Market Insights

2022 Beer Report | Hard cider market takes on competition

2022 Beer Report | Demand for craft beer rebounds

2022 Beer Report | Beer evolves in time of recovery

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

2022 Beer Report | Imported beer market prep for potential challenges

2022 Beer Report | Non-alcohol beer goes mainstream