Beverage Industry’s March issue offers an in-depth profile on Lone River Beverage Co and its drive to deliver Ranch Water to today’s consumers. Also in this issue, the eMagazine highlights the latest developments with natural, alternative sweeteners, including stevia and monk fruit, as well as the increasing demand for aluminum packaging in the beverage market. Readers also will get an in-depth look at the U.S. beer market across its various segments with the annual Beer Market Report.
With distribution help from Diageo, Lone River Beverage Co. went from startup to acquisition to national distribution in under 18 months. Founder and CEO Katie Beal Brown notes that the brand’s ranch water hard seltzers are rooted in authenticity with a blend of tequila, agave nectar and lime juice.
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
As the United States begins work on the most ambitious infrastructure initiatives in decades, the tire industry is poised to play a vocal role in guiding some key policies of its own within that realm.
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
With consumers’ growing preference toward functional beverages, beverage manufacturers are adopting new processing equipment designed to churn out healthier beverages including juices that have undergone high-pressure processing (HPP).
In the beverage supply chain, waste generation in the form of raw and packaging materials is realistically never going to go completely away. Therefore, producers should adopt a “waste control philosophy” to minimize loss.
Organizations are stepping up to ensure that women have a more balanced representation throughout the beverage market thanks to programs like the Brewers Association’s DEI Mini-Grants Program and the Females in Food Community.
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.