2021 April

Beverage Industry’s April issue highlights the efforts that The Coca-Cola Co. is making to attain its initiative of A World Without Waste, including its 100 percent rPET bottle rollout. Also in this issue, the eMagazine highlights the off-premise performance of the spirits market as well as the challenges the carbonated soft drinks market is navigating. Readers also will get an in-depth look at the on-premise channel, evolution of plant proteins and more.

Cover Feature

The Coca-Cola Co. launches 100 percent rPET bottle in various brands, markets

Innovation supports company’s World Without Waste initiative that launched in 2018

Jessica Jacobsen

April 1, 2021

The Coca-Cola Co. is showing its dedication to a sustainable future and protecting the planet through its World Without Waste initiative, which launched in 2018. Most recently, the company announced the launch of a 100 percent recycled PET bottle.

Special Report: CSDs

2021 Soft Drink Report: New CSDs crafted for ‘sizzle and pop’

Cream soda sees triple-digit growth

Barbara Harfmann

March 23, 2021

The $30 billion carbonated soft drinks category continues to innovate by offering consumers more flavor choices and mixed variety packs. Up-and-coming flavors include blood orange and cucumber.

Packaging Equipment

Filling machines require increased output, fast changeovers

Digitalization manages changeovers, decreases stoppages

Barbara Harfmann

March 31, 2021

To keep pace with more SKUs and the need to handle diverse beverages in diverse packaging with high hygienic standards, equipment suppliers are adapting to trends and “filling a need” in a changing beverage market.

Channel Strategies

Pandemic forced on-premise market to pivot

Drinking establishments among hardest hit segments

Isi Frank Ativie

March 18, 2021

On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.

Swirled blends dairy and plant-based ingredients

Up Close With

Shamrock Farms innovates ahead of 100-year anniversary

Dairy company puts a twist on new products

Stephanie Cernivec

March 19, 2021

Founded in 1922, Shamrock Dairy, now Shamrock Farms, is innovating its portfolio of dairy products to deliver high-quality beverages for consumers’ evolving needs.

Ingredient Spotlight

Health, sustainability boost interest in plant-based proteins for beverages

Pea, hemp protein usage on the rise

Stephanie Cernivec

March 17, 2021

Vegan consumers might have gotten the plant-based diet movement started, but demand has perpetuated thanks primarily to growing consumer interest in health and sustainability, experts say.

Distribution

Beverage fleets serve as valuable billboards

Technology helps graphics become crisper, more impactful

Jeff Cioletti

March 30, 2021

Technology is helping fleet graphics leave an even bigger impact. This will be key as consumers indicate recognition of wrapped vehicles even a month removed.

Category Focus

Off-premise spirits sales strong throughout pandemic

Super-premium, high-end spirits segments lead charge

Jessica Jacobsen

March 29, 2021

The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.

Beverage R&D

Summer Olympics brings awareness to hydration, keeping bones, joints in top shape

Sports nutrition market due to reach $31B by 2025

Barbara Harfmann

March 26, 2021

The sports nutrition market is expected to reach $31 billion by 2025. Beverage manufacturers are releasing supplement powders, shots, sticks and beverages designed to give athletes and everyday consumers better bone and joint health.

Market Insights

Biron Teas brings processing in-house

Rotary batch mixer help tea brand expand business operations

March 25, 2021

Founded in 2015, Biron Teas processed its teas through a co-packing partner. Yet, as business expanded, the organic artisanal tea company turned to Munson Machinery to bring processing in-house with a rotary batch mixer.

Packaging Materials

Sustainability drives future of beverage packaging materials

Plastic, aluminum, glass suppliers all taking steps to deliver on sustainability

Jessica Jacobsen

April 6, 2021

In today’s fluid consumer packaged goods (CPG) market, where sustainability reigns supreme, many suppliers are taking a proactive approach to make the plastic, aluminum and glass materials the sustainable solution that beverage-makers seek.

Operations Perspective

Macro, micro tools determine peak line efficiency, performance

Line efficiency determines return-on-investment

John Peter Koss

March 24, 2021

Without beverage packaging lines, beverages can’t be manufactured. But what are the best tools to measure return-on-investment (ROI) and to determine peak efficiency?

Distribution

DSD data delivers strategic advantages during pandemic

Technology adapts as eCommerce utilization expands across beverage industry

Jennifer Storelli

March 22, 2021

Direct-store-delivery technology is helping beverage brands flex operations to ensure there is ample beverage stock wherever it’s needed.

Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee

Jessica Jacobsen

March 19, 2021

Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.

Between Drinks

Regular sleep important for better health

Natural, sleep-restoring beverages, supplements promote restorative sleep

Barbara Harfmann

March 16, 2021

To fuel up for busy days, at least seven to nine hours of sleep is recommend each night. Several companies are releasing products to help consumers achieve restful sleep.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Beverage Industry Magazine

Cover Story

The Coca-Cola Co. launches 100 percent rPET bottle in various brands, markets

Features

2021 Soft Drink Report: New CSDs crafted for ‘sizzle and pop’

Filling machines require increased output, fast changeovers

Pandemic forced on-premise market to pivot

Shamrock Farms innovates ahead of 100-year anniversary

Columns

Health, sustainability boost interest in plant-based proteins for beverages

Beverage fleets serve as valuable billboards

Off-premise spirits sales strong throughout pandemic

Summer Olympics brings awareness to hydration, keeping bones, joints in top shape

Biron Teas brings processing in-house

Sustainability drives future of beverage packaging materials

Macro, micro tools determine peak line efficiency, performance

DSD data delivers strategic advantages during pandemic

Study shows coffee preferences shine light on consumer demographics

Regular sleep important for better health

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