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Last Drop - Taylor Karg - Beverage Industry

Craft beer drinkers crave local experiences

Millennials drive craft beer sales, taproom visits

Taylor Karg

January 17, 2019

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Amidst the happy hours, an activity my friends and I enjoy doing is trying out different local breweries. As we attempt to expand our beer palates, the experience and feel of the establishment also is an important factor.

Gancia Sparkling Wines launches new platform

Marketing program designed to reach millennial consumers

December 3, 2018

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Gancia Sparkling Wines, a brand of New York-based Roust Americas, announces the launch of its new marketing platform drink beauty, which was created to appeal to millennial consumers.

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular

Taylor Karg

November 20, 2018

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Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.

Mixologist Tara Jagodzinski mixes her award-winning cocktail, “The Spaisi Ginger”. - Beverage Industry

On-trend cocktails drive sales on-premise

Cocktail competitions, chatbots fuel innovation with mixologists, consumers

Barbara Harfmann

October 29, 2018

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The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.

Cocktail trends inspire new bar experience

Chris Luzar

October 17, 2018

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Classic with a twist, similar but different, bar operators are venturing beyond the standard gin and tonic.

Amelia Bay RTD Tea White Paper - Beverage Industry

Better-for-You is Booming and RTD Tea Fills the Bill

October 4, 2018

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The white paper highlights how Amelia Bay’s all-natural brewing process consistently delivers a consumer-pleasing clean label and great tasting, high quality product.

Beverage brands maintain transparency on social media

Smartphone usage rises more than 400 percent

Barbara Harfmann

August 17, 2018

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Because many consumers use social media to connect with brands and vice versa, beverage companies are engaging with fans on a variety of digital and social media platforms.

Sparkling Ice Mystery Fruit Flavor - Beverage Industry

Digital marketing, social media connects consumers to beverage brands

Augmented reality enables consumer connection

Taylor Karg

August 14, 2018

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Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.

Zola New Energy Line - Beverage Industry

Energy drinks gain healthy positioning

Energized opportunities abound

Stephanie Cernivec

August 7, 2018

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In the battle to compete, many manufacturers joined the energy shots segment, creating an entire sub-category.

Millennials continue to be in vanguard of industry trends

Generation shows preference for clean label, local products

Jessica Jacobsen

May 31, 2018

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Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.

Anheuser-Busch announces launch of Ritas Spritz

Shrink, stretch labels revolutionize beverage packaging

Readers name their favorite new beverage of 2018

Packaging trend gains steam in beverage market

Crown Royal Peach

Events

October 23, 2018

Innovation: The Evolving Beverage Market

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

March 19, 2019

BevOps Fleet Summit

The 13th annual BevOps Fleet Summit, hosted by Beverage Industry magazine, is a learning and information sharing experience for warehousing, operations and fleet management. This 3-day conference will address business challenges and industry trends of today’s beverage marketplace.

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Poll

Wine Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products

Beverage Industry Magazine

2019 February

February’s cover feature tells the story of Cott Corporation and its journey in how it became one of the biggest companies in the HOD market. Also examined in this month’s issue is the top trends in the wine, health-and-wellness, and cognitive health and energy categories. Discover other top trends in products, packaging and ingredients!

Check back throughout the month for additional content.

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