GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.
Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.
As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs.