Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.
The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”
Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co.
Beverage-makers debut new, upcoming releases for c-stores
November 14, 2025
The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.
For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.