Staff Beverage Industry

Simply Spiked, manufactured by Chicago-based Molson Coors Beverage Co., is kicking off 2024 with the launch of Simply Spiked Limeade, a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the findings of a new survey conducted in partnership with Morning Consult that measured current alcohol shipping practices, consumer sentiment and purchasing behaviors.

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee.