GORGIE announces Target launch

Energy drink brand to launch exclusive flavor with retailer this summer

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. The energy drinks contain green tea caffeine and benefits including, biotin, B vitamins, and l-theanine in each 12-ounce can.

GORGIE was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy. Since launch, GORGIE has brought a thoughtful line of sparkling energy beverages that put wellness in the upfront. The brand uses 150 mg green tea caffeine for a natural boost in each can. Unlike other energy drinks, GORGIE does not contain any aspartame, erythritol or sucralose. With better-for-you ingredients, the brand is Non-GMO Project Verified, NSF Contents Certified, Gluten Free, Vegan, and Kosher.

Continuing this partnership, GORGIE will launch a Pink Lemonade flavor this summer available exclusively in 1,939 Target stores. In addition, the brand will launch a Pink Lemonade inspired swim collection available on GETGORGIE.com.

GORGIE has built their brand community first, consistently checking in with their followers and friends on everything from flavors to ingredients, new products and new designs. In doing so, they’ve garnered more than 1 billion impressions across organic social channels. To celebrate their launch at Target, they’ve kicked off a fun community-first campaign that already has more than 10,000 sign ups in only a few days.

“It is so incredible and humbling to see GORGIE launch in Target. It’s a milestone we have been envisioning as a key pillar to truly sharing GORGIE with our customers and community in a way that feels so native to who we are,” said Michelle Cordeiro Grant, founder and CEO of GORGIE, in a statement. “We know the Target guest values brands, communities and products that make them feel better, do better and bring a smile to their face. GORGIE was an idea on my iPhone just two years ago. Today, to have Target partner with us to deliver energy that bridges with wellness and a female first brand is incredible. There are pinch me moments every day.”

Target is joining many notable retailers across the United States that sell GORGIE including but not limited to Sprouts, HEB, Kroger, Amazon, select Whole Food Market stores across the Northeast, The Fresh Market, Erewhon and more.