Staff Beverage Industry

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

Anheuser-Busch, St. Louis, announced its expanded commitment to creating and sustaining U.S. manufacturing jobs by announcing it will invest $300 million in its facilities across the United States.

With summer on the horizon, Captain Morgan Sliced released its Sweet vs. Heat variety pack,  a 12-pack of 12-ounce cans in four different varieties.

The Finnish Long Drink is adding a Zero Sugar Variety Pack to its product lineup. The collection features a mix of four Citrus, four Peach and four Pineapple cans.

BMC reports that, after surpassing 36.4 billion gallons in 2022, total liquid refreshment beverage volume slipped to 36 billion gallons in 2023 before climbing to almost 36.4 billion gallons in 2024.

New data from SipSource, a wine and spirits data source with real wholesaler depletion data, shows that both the spirits and wine categories had a difficult first quarter of 2025. Volume and revenue declines accelerated across the board, SipSource notes.

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 

The survey was conducted as a follow-up to a survey Danone commissioned in 2021.

Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.

Ready-to-drink canned cocktail brand DIO is introducing a variety pack featuring four of its most popular flavors for the very first time.