Staff Beverage Industry

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.

Austin-based pecan milk brand PKN launched PKN Zero. The new non-dairy milk is a nutritious milk with a subtle taste of roasted pecans, with a butter texture free of gums, added sugar and other additives, the company says.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

The Coca-Cola Co., Atlanta, unveiled its first-ever prebiotic soda: Simply Pop. Made with real fruit juice and no added sugar, Simply Pop is launching with five flavor variants — offering support for gut health and immune function, the company says.    

A dagger-pierced heart crowns the bottle, highlighting the brand’s essence: keep it cute, classy and cut-throat.

At the dawn of its 200th anniversary, Boulard Calvados breaks with convention and unveils its new packaging.

Real American Beer, co-founded by WWE legend Hulk Hogan, is launching its 24-ounce “Big Boy” cans.