Staff Beverage Industry

Red Bull Energy Drink, a brand of Santa Monica, Calif.-based Red Bull North America, kicked off 2025 by unveiling the all-new Red Bull Zero in the United States. Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

Just in time for Dry January, pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative. 

On-premise consumer intelligence provider CGA by NielsenIQ (NIQ) released a list of noteworthy shifts in cocktail consumption in the United States. The data was identified thanks to CGA by NIQ’s Cocktail Sales Tracker, which delivers quarterly insights into consumer preferences across the United States.

Skagerrak Nordic Dry Gin introduced a redesigned lighter bottle. The new bottle is more streamlined and uniquely crafted for Skagerrak, with an average reduction of 28% in glass of existing sizes.

Given that National Margarita Day is Jan. 1, Chicago-based Zing Zang is offering a solution for those embracing the Dry January movement: craft a bold, flavorful virgin Bloody Mary by pouring Zing Zang Bloody Mary Mix over ice and adding a favorite garnish.

Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.

On Dec. 19, the FDA released the final rule on the use of “healthy” on food labels. Certain tea products now can display the “healthy” claim on packaging, provided they contain less than 5 calories in each 12-ounce ounce serving, the New York-based Tea Council of the USA Inc. shares. 

The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.

Popmenu released findings from an anonymous, nationwide survey ahead of the holiday season, which found that many consumers in the United States would opt for water and other non-alcohol beverages when out at restaurants over the holidays.

To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.