Staff Beverage Industry

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

A new limited-edition Red Bull Energy Drink celebrates basketball star Pascal Siakam’s career and legacy in the sport.

Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. 

Coca‑Cola, a brand of The Coca-Cola Co. announced a major expansion of its Cherry portfolio, unveiling Coca‑Cola Cherry Float, Coca‑Cola Zero Sugar Cherry Float, and the nationwide release of Diet Coke Cherry.

Paçzki Day Vodka is an annual tradition made with no artificial flavors and honors Detroit’s Polish heritage, the company says.

Milo's Tea Co. Inc., Bessemer, Ala., is accelerating its growth with the launch of three new refrigerated beverages: Zero Sugar Lemonade, limited-edition flavor Blackberry Sweet Tea and Fruit Punch.

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

As the 2026 Lunar New Year approaches, Penfolds released its limited-edition Year of the Horse Bin 389 Cabernet Shiraz themed bottle.

The collaboration introduces four candy-inspired flavors of Sparkling Ice: Wild Cherry, Strawberry, Pineapple and the limited-edition Green Apple.