Lauren Sabetta

Inspired by Finland’s deep cultural connection with mushroom coffee, Four Sigmatic Founder Tero Isokauppila set out to launch the Original Mushroom Coffee in 2012.

Within the beverage industry, packaging materials play a crucial role in sustainability; as such, bag-in-box (BIB) and carton companies are working toward creating more environmentally friendly packages.

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note. 

With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.

As beverage operations consider how automation can either replace or augment warehouse duties, automated guided vehicles offer a viable solution. 

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.