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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Americans more comfortable with online shopping

Ecommerce still lagging for consumable products
jessica Jacobsen
Jessica Jacobsen
October 16, 2014

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.


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Natural foods retailers face competition from other channels

Beverages experience mixed bag of results in specialty channel
jessica Jacobsen
Jessica Jacobsen
October 10, 2014

American consumers’ desires for organic products continue to gain steam. According to data from the Washington, D.C.-based Organic Trade Association (OTA), sales of organic products reached $35.1 billion in 2013, an increase of 11.5 percent compared with the previous year.


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Beverage Industry readers name their favorite product of August

VitaminFizz receives 60 percent of online vote
jessica Jacobsen
Jessica Jacobsen
September 23, 2014

With all the buzz surrounding health and wellness, vitamin fortification remains a popular topic in the consumer market. The readers of Beverage Industry also seem interested in the topic, as 60 percent of voters named VitaminFizz the best new product that was posted on www.bevindustry.com during the month of August, making it the winner of the publication’s August Readers’ Choice New Product of the Month poll.


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Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities
jessica Jacobsen
Jessica Jacobsen
September 15, 2014

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Cherry juice sees bump in sales in last year

Tart juice producers promote health benefits of the sour-sweet varietals
jessica Jacobsen
Jessica Jacobsen
September 15, 2014

A longtime favorite topping for ice cream desserts, cherry also has found its niche within the beverage industry.


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Health and wellness perceptions and actions differ for consumers

Beverage manufacturers continue to offer fortified products to make application easier
jessica Jacobsen
Jessica Jacobsen
September 15, 2014

As you take the time to read my column this month, I ask that you take a minute to think about what you have consumed within the last 24 hours.


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2014 Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Convenience stores overcome weather and channel competition

Beverages sales outpace overall convenience store growth
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

Despite the number of hurdles that it has faced within the past year, the convenience store channel still is holding steady, experts note.


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Beverage Industry readers name their favorite product of July

High Brew Coffee obtains 22 percent of online vote
jessica Jacobsen
Jessica Jacobsen
August 19, 2014

Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.


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Beverages containing immunity-supporting ingredients expected to increase

Peer-reviewed clinical studies important for efficacy, label claims
jessica Jacobsen
Jessica Jacobsen
August 15, 2014

When it comes to viral infections like the common cold or influenza, washing one’s hands is one of the most common forms of prevention recommended from institutions like Mayo Clinic or the Centers for Disease Control and Prevention.


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