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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Convenience, portability affect packaging selection

Cartons, pouches and aseptic containers appeal to different consumer need states
jessica Jacobsen
Jessica Jacobsen
October 16, 2013

Understanding consumer wants and needs can be crucial when it comes to product development and sustainability.


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An informative time of year

Beverage brands celebrate causes in October
jessica Jacobsen
Jessica Jacobsen
October 16, 2013

There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.


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Getting your fill of fiber

Fortification helps deliver ingredient’s benefits
jessica Jacobsen
Jessica Jacobsen
October 11, 2013

Whether it’s because of its weight management capabilities or its preventative links, fiber is putting its stamp on the American diet.


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Sparkling water outpaces bottled water category

Water brands find ways to resonate with consumers
jessica Jacobsen
Jessica Jacobsen
October 11, 2013

Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.


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A blurry future on the horizon

Industry shows trend toward blurring category lines
jessica Jacobsen
Jessica Jacobsen
September 16, 2013

Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome.


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Coding equipment hitting on all fronts

SKU proliferation influencing technology
jessica Jacobsen
Jessica Jacobsen
September 16, 2013

In the 1983 holiday classic “A Christmas Story,” Ralphie eagerly checks the mail for his decoder pin from the “Little Orphan Annie” radio show only to be disappointed when he finally solves the code and discovers it is nothing more than an advertisement. Although Ralphie’s first coding experience might not have met his expectations, within the consumer packaged goods (CPG) market, coding technology is living up to its reputation.


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2013 Wholesaler of the Year: Louis Glunz Beer Inc.

Craft and import beers shine in distributor’s portfolio
jessica Jacobsen
Jessica Jacobsen
September 10, 2013

With a company history dating back to 1888, Louis Glunz Beer Inc. has been in business long enough to see the beer industry transform around it.


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New products blur the category lines

IRI’s New Product Pacesetters hit on key consumer trends
jessica Jacobsen
Jessica Jacobsen
September 10, 2013

Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.


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Citrus varietals add new dynamic to beverages

Formulators receive increasing requests for varietal-specific flavors
jessica Jacobsen
Jessica Jacobsen
August 16, 2013

When it comes to fashion, the saying “What’s old is new again” can be used quite frequently. And when it comes to beverage formulation, that same adage still applies.


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No shortage of inspiration

Beverage-makers take inspiration from trade shows and even news headlines.
jessica Jacobsen
Jessica Jacobsen
August 16, 2013

Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.


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