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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Fortification helps beverage-makers support better-for-you market

B vitamins, magnesium and omega-3s popular beverage ingredients
jessica Jacobsen
Jessica Jacobsen
December 16, 2014

Whether it’s from your family physician or it’s used as a tag line in a national commercial, many consumers have heard the phrase, “You are what you eat.”


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Shopper's viewpoint could help CPG brands, retailers

Nielsen emphasizes product connections to increase retail sales
jessica Jacobsen
Jessica Jacobsen
December 16, 2014

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.


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2014 Beverage Innovations of the Year

Health and wellness, personalization trends encompass Beverage Industry’s list of industry-changing products
jessica Jacobsen
Jessica Jacobsen
December 12, 2014

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.


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How to maximize your holiday merchandising

Wirtz Beverage Group executive details tips for a successful holiday merchandise display
jessica Jacobsen
Jessica Jacobsen
December 9, 2014

It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.


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Beverage Industry readers name their favorite new product of October

ZMix captures 31 percent of the vote
jessica Jacobsen
Jessica Jacobsen
November 25, 2014

The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.


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Color a key association for taste with consumers

More beverage-makers turning to natural colors for new products
jessica Jacobsen
Jessica Jacobsen
November 17, 2014

Color symbolism can take on many different meanings in different cultures or even within the same culture.


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Women influential to alcohol beverage purchases

Young and ethnic women will have an increasing influence on adult beverages, Technomic reports
jessica Jacobsen
Jessica Jacobsen
November 17, 2014

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.


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Mamma Chia leads by example

Chia-based food and beverage company helps to drive market through quality and community
jessica Jacobsen
Jessica Jacobsen
November 12, 2014

If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community.


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More beverage-makers integrating robots in operations

Cost reductions, long-term ROI support increase in sales
jessica Jacobsen
Jessica Jacobsen
October 16, 2014

Hollywood has shown both the endearing side of robots, such as in Walt Disney’s “Wall-E,” and the more feared versions from the “Terminator” franchise.


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Performance ingredients fuel functional beverage formulations

Health and wellness trends influence new product development
jessica Jacobsen
Jessica Jacobsen
October 16, 2014

As beverage-makers continue to develop new products to meet consumers’ needs, health and wellness has become a built-in expectation.


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