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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

2014 Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Convenience stores overcome weather and channel competition

Beverages sales outpace overall convenience store growth
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

Despite the number of hurdles that it has faced within the past year, the convenience store channel still is holding steady, experts note.


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Beverage Industry readers name their favorite product of July

High Brew Coffee obtains 22 percent of online vote
jessica Jacobsen
Jessica Jacobsen
August 19, 2014

Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.


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Beverages containing immunity-supporting ingredients expected to increase

Peer-reviewed clinical studies important for efficacy, label claims
jessica Jacobsen
Jessica Jacobsen
August 15, 2014

When it comes to viral infections like the common cold or influenza, washing one’s hands is one of the most common forms of prevention recommended from institutions like Mayo Clinic or the Centers for Disease Control and Prevention.


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High-income consumers have favorable view of warehouse/club stores

Energy drinks could parlay association to appeal to consumer group
jessica Jacobsen
Jessica Jacobsen
August 15, 2014

Consumers are EQUIPPED with a number of tricks to help them save a few dollars when it comes to grocery shopping. Coupons, rewards cards, mail-in rebates and mobile apps are just a few ways to show off thrifty skills. But as much as these resources play a role in their saving habits, they also can limit where consumers shop and how much they buy. Enter the warehouse/club stores.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Beverage Industry readers name their favorite product of June

Blue Chair Bay Banana Rum garners 31 percent of votes on bevindustry.com
jessica Jacobsen
Jessica Jacobsen
July 22, 2014

This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.


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PepsiCo Americas Beverages pushes forward with innovations

New beverages, fountain systems designed with customers, consumers in mind
jessica Jacobsen
Jessica Jacobsen
July 11, 2014

Among the iconic, long-standing TV programs that Americans tune in to, one factor can be vital to their longevity: evolution. In “The Simpsons,” Lisa goes from always wanting a pony as a pet to being a vegetarian and a mini-activist, whereas Walter White went from being a desperate chemistry teacher to a drug lord in “Breaking Bad.”


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Foodservice operators promote premium beverage options for increased margins

Fountain dispenser innovations bring excitement to channel
jessica Jacobsen
Jessica Jacobsen
July 11, 2014

Whether overcoming residuals from the economic recession or more immediate factors, the foodservice channel has faced its share of challenges in recent years.


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