When describing many of the former leaders of The Coca-Cola Co., for Muhtar Kent, chairman and chief executive officer of the Atlanta-based company, the words that come to mind are “constructively discontent.”
Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.
Economic times might be helping to entice consumers to opt for in-home coffee consumption; however, consumers are finding ways to ensure that their cups of coffee at home are just as enjoyable.