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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

2015 Beer Category Report

2015 Beer Report: Craft beer increases market share

Hoppy styles account for nearly 50 percent growth for craft beer in 2014
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

One segment of the beer category that continues to garner increased attention throughout the industry and pop culture is craft beer.


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2015 Beer Category Report

2015 Beer Report: Dollar, volume sales up for imported beer

Mexican beer segment continues to post strong sales numbers
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

As premiumization continues to impact the beer market, imported beers have found favor with consumers.


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What I’ll remember about February 2015

See what the Top 3 articles on bevindustry.com were in February
jessica Jacobsen
Jessica Jacobsen
March 9, 2015

At the risk of placing a jinx on this warmer weather in the Midwest, it looks as though spring might be around the corner. With temperatures in the high 30s and low 40s, the snow and ice that Mother Nature shared with us in February might soon be a thing of the past.


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Readers vote for their favorite new product of January

Tickle’s Dynamite Cinnamon Moonshine finishes with most votes
jessica Jacobsen
Jessica Jacobsen
February 24, 2015

In Beverage Industry’s 2015 New Product Development Outlook study, 18 percent of respondents named cinnamon as a top-selling flavor for2015. Although we are early into the new year, it seems as those the readers of the magazine are carrying that assessment in their voting records.


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Aftermarket part advancements bring new life to beverage machinery

Part manufacturers work to educate customers about non-OEM part benefits
jessica Jacobsen
Jessica Jacobsen
February 16, 2015

On HGTV’s “Flea Market Flip,” contestants get a chance to purchase items at suburban or rural flea markets for the chance to revitalize and reimage them in order to resell them. Some contestants might get very artistic in their transformations, while others are just looking to restore a classic piece.


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Apple finds resurgence with varietal flavors

Alcohol categories helping to fuel apple's expansion
jessica Jacobsen
Jessica Jacobsen
February 16, 2015

With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.


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Nielsen identifies consumer health concerns

ABA, brand owners proactive in offering solutions
jessica Jacobsen
Jessica Jacobsen
February 16, 2015

Aside from the Valentine’s Day candy and treats on the store shelves, the first quarter of a new year tends to be filled with diet- and exercise-related products to appeal to those consumers who resolved to lose weight or eat healthier in the new year.


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Bai Brands disrupts CPG space with low-calorie, all-natural solutions

Enhanced-water brand anticipates strong sales with support from expanded distribution, marketing efforts
jessica Jacobsen
Jessica Jacobsen
February 12, 2015

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.


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Sparkling and premium wines driving category growth

Interest in new taste profiles helps imported wine sales
jessica Jacobsen
Jessica Jacobsen
February 12, 2015

On award show night, many celebrities seem to sparkle as they walk the red carpet. In the U.S. wine market, sparkling wines also seem to be garnering consumer attention.


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Beverage Industry reveals readers’ favorite new product of 2014

ZMix garners 40 percent of online poll votes
jessica Jacobsen
Jessica Jacobsen
February 3, 2015

The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.


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